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The Channel Has a Value Proposition Problem, And 2026 Will Expose It

1. The Dangerous Myth: “Our Value Proposition Is Global”
2. Channel Partners Are Not Failing — They Are Being Set Up to Fail
3. The Channel Is Global. Buying Never Was.
4. The Real Cost of a Weak Local Value Proposition
5. Why 2026 Is a Turning Point
1. 1. Buyers Are More Educated
2. 2. Procurement Has More Power
3. 3. Partner Portfolios Are Crowded
4. 4. Economic Pressure Is Regional, Not Global
6. The Hard Truth Vendors Avoid
7. This Is Not a Marketing Issue. It’s a Leadership Issue.
8. What High-Performing Channel Ecosystems Do Differently
9. The Shift That Must Happen This Year
10. What ProChannel Partners Is Building
11. Final Thought: Relevance Beats Reach
1. Want to Stay Informed?
The Channel Has a Value Proposition Problem, And 2026 Will Expose It

The Channel Has a Value Proposition Problem, And 2026 Will Expose It

  • Nadia Bougherbi

  • 5 Jan 2026

  • 5 minute read

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