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How to Build a Channel Program That Partners Actually Want to Join
1. 1. Start with Empathy, Not Enrollment
2. 2. Make Profitability Predictable and Transparent
3. 3. Simplify Partner Enablement (and Make It Useful)
4. 4. Build Two-Way Communication — and Actually Listen
5. 5. Invest in Relationships, Not Just Portals
6. 6. Celebrate Partner Wins and Co-Market Their Success
7. 7. Design for Simplicity and Flexibility
8. 8. Measure What Matters
9. 9. Keep Your Program Evolving
10. Final Thoughts: The Future Belongs to Partner-Centric Programs
How to Build a Channel Program That Partners Actually Want to Join
Nadia Bougherbi
24 Oct 2025
8 minute read
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