English 

Welcome 

Skills You Will Gain 

Welcome & Course Overview 

Why software is indispensable

Quiz 3 questions 

The Software Revolution

Software Explained: What It Is and How It’s Used

How Customers Really Buy Software

Understanding Software 

How to Guide Customers with Software

What is the true role of software-related conversations?

Quiz 3 questions

A New Sales Mindset

How to Frame Clear Software Messages That Work

Why the Words You Use Shape the Outcome

Software Value Messaging Framework

Building Your Software Messaging – Essential Sales Tools  

How to Expand Software Opportunities

How Software Growth Really Happens

Proactive Selling 

Importance of Strong Vendor–Partner Collaboration

The Foundation of Successful Software Ecosystems

Quiz 3 Questions 

The Channel Advantage  

Simple Key Metrics for Software Business 

How to Use Data to Guide Better Decision 

3 Questions 

Tracking Software Success

How Software Improves Profit Quality

How to Monetise Expertise with Professional Services and Ongoing Support

Quiz 3 Questions

Building Sustainable Profit with Software, Services, and Support

Software Sales Conversation Guide 

Additional Resources 

Exam (20 questions) 

Exam 

Your Next Step Toward Software Growth

Next Step 

Training Evaluation 

Certificate of completion 

Your Opinion Matter To Us 

<h2 id="bc8cb4a8-5bd8-4ca8-98f9-f1645b686748" data-toc-id="bc8cb4a8-5bd8-4ca8-98f9-f1645b686748" style="font-size: 24px; font-weight: 600; line-height: 1.2;">Software-Led Growth Professional</h2><p style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">From Hardware Thinking to High-Value Software Growth<h3 id="4f1274b0-a735-4400-b2a4-ba75c6ef7994" data-toc-id="4f1274b0-a735-4400-b2a4-ba75c6ef7994" style="font-size: 20px; font-weight: 600; line-height: 1.2;">What You’ll Achieve in This Training</h3><p style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">This training is designed to help you confidently navigate the shift from hardware-focused selling to scalable, value-driven software growth.<p style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">By the end of this training, you will be able to:<ul style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);"><li>Clearly explain the value of software in simple, business-focused language</li><li>Position software as a long-term solution, not just an add-on</li><li>Move conversations beyond transactions and toward ongoing customer value</li><li>Work more effectively across vendor and distributor teams</li><li>Build short, confident software pitches that feel natural</li><li>Identify proactive software opportunities within existing customer relationships</li><li>Track the right metrics to support sustainable software growth</li></ul><p style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">This course is practical, clear, and focused on real-world outcomes you can apply immediately.<hr><h3 id="ce39e64a-8fe1-48e7-beb0-6144cd9f218b" data-toc-id="ce39e64a-8fe1-48e7-beb0-6144cd9f218b" style="font-size: 20px; font-weight: 600; line-height: 1.2;">Who This Training Is For</h3><p style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">This training is built specifically for professionals working within software vendors and distributors, including:<ul style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);"><li>Vendor sales teams and account managers</li><li>Distributor, VAR and System Integrator sales, pre-sales, and customer success teams</li><li>Go-to-market and partner enablement teams</li><li>Professionals transitioning from hardware-led to software-led sales</li><li>Anyone responsible for driving software adoption, renewals, or growth</li></ul><p style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">No advanced technical knowledge is required. This course focuses on understanding, communication, and practical application, &nbsp;not product configuration or engineering detail.<hr><h3 id="8ab1cc60-125f-4012-acb8-99b10c80b152" data-toc-id="8ab1cc60-125f-4012-acb8-99b10c80b152" style="font-size: 20px; font-weight: 600; line-height: 1.2;">Why This Programme Is Important For Your Business</h3><p style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">The technology market is changing.<p style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">Customers are no longer buying products in isolation. They are looking for solutions that deliver ongoing value, flexibility, and predictability.<p style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">Software plays a central role in that shift.<p style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">However, many teams struggle to explain software clearly, position it confidently, or integrate it naturally into customer conversations.<p style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">This training programme helps close that gap.<p style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">It shows you how to think differently about software, how to talk about it more effectively, and how to build stronger, longer-lasting relationships as a result.<hr><h3 id="4f7505b1-ee2e-46a3-8f7c-983f9c52bfcc" data-toc-id="4f7505b1-ee2e-46a3-8f7c-983f9c52bfcc" style="font-size: 20px; font-weight: 600; line-height: 1.2;">How This Training Is Structured</h3><ul style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);"><li>100% self-paced and easy to follow</li><li>Short, focused modules designed for busy professionals</li><li>Clear explanations using real-world scenarios</li><li>Whitepapers, PDF and Audio Formats&nbsp;</li><li>No jargon, no unnecessary complexity</li><li>Practical guidance you can use immediately</li><li>Practical exercises&nbsp;</li><li>Quizzes&nbsp;</li><li>Certificate of Completion&nbsp;</li></ul><p style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">Each module builds on the last, helping you move step by step toward greater confidence and consistency in software conversations.<hr><h3 id="28051b8d-0da5-4e5f-a0a1-b92bcbe491b1" data-toc-id="28051b8d-0da5-4e5f-a0a1-b92bcbe491b1" style="font-size: 20px; font-weight: 600; line-height: 1.2;">What Makes This Course Different</h3><ul style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);"><li>Designed specifically for vendors distributors, VARs and System Integrators, &nbsp;not generic sales training</li><li>Focuses on outcomes, not features</li><li>Balances strategy with practical, real-world examples</li><li>Encourages small, meaningful actions rather than big, unrealistic changes</li><li>Helps you build confidence without pressure</li></ul><p style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">This course meets you where you are and helps you grow from there.<hr><h3 id="5b2c7055-45b7-4418-a4ae-48976128f0d1" data-toc-id="5b2c7055-45b7-4418-a4ae-48976128f0d1" style="font-size: 20px; font-weight: 600; line-height: 1.2;">What You’ll Walk Away With</h3><p style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">By completing this course, you’ll gain:<ul style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);"><li>Clear language for talking about software with customers</li><li>A stronger understanding of how software supports long-term growth</li><li>Increased confidence in proactive conversations</li><li>Better alignment with internal and external partners</li><li>A more structured approach to tracking success</li></ul><p style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">Most importantly, you’ll feel better prepared to lead software conversations, &nbsp;not react to them.

Transform Your Go-To-Market Teams from Hardware-Focused to High-Value Software Growth

Certified Software-Led Growth Professional

Nadia Bougherbi

Language

Level

What you will learn

Clearly explain the value of software in simple, business-focused language

Position software as a long-term solution, not just an add-on

Move conversations beyond hardware transactions and toward ongoing customer value

Work more effectively across vendor and distributor teams

Build short, confident software pitches that feel natural

Identify proactive software opportunities within existing customer relationships

Track the right metrics to support sustainable software growth

Course content

Course Description

FAQ

This Course Includes