Welcome

Skills You'll Gain 

Welcome To Your Training 

Origins of Channel Management 

Introduction 

Definition and Importance of Channel Sales 

Foundation and Terminologies 

Market players and their Role

Ecosystem Business Models 

Quizz : 4 Questions

Module 1 : Basics To Channel Sales 

Key Benefits

Key Challenges

Quiz -3 Questions 

Module 2: Key Benefit & Challenges of Channel Management

Company Readiness Assessment 

Product Readiness Assessment 

Channel Partner Manager Mindset 

Quizz 3 Questions

Module 3: Readiness Assessment and Mindset

Criteria for Selecting the Ideal Partner

Where to Find Potential Partners? 

Methods for Evaluating Potential Partners

Building a Partner Profile

Quiz : 4 Questions 

Module 4: Recruitment- Partner Selection and Evaluation 

Your First Business Meeting 

Establish Trust and Rapport 

Effective Communication Strategies

Quiz : 2 Questions 

Module 5: Partner Relationship Management 

Conflict Resolution and Problem Solving 

Resilience and Adaptability 

Continuous Learning

Quiz : 2 Question 

Module 6: Channel Conflict Management 

Setting up Mutual Goal and Objectives 

Negotiation Tactics for Win-Win Outcome

Building a collaborative Partnership for Long Term Success

Quiz : 3 Questions 

Module 7: Negotiation and Collaboration 

Pricing and Margin Strategies for Channel Partners

Partner Agreements 

Module 8: Pricing Strategy and Agreement 

Setting Up Partner Programmes

Training and Onboarding Channel Partners

Tools and Resources for Partner Enablement

Module 9: Partner Enablement and Support 

Providing Sales and Marketing Support 

Joint Sales Effort

Module 10: Joint Marketing and Sales 

KPIs for Channel Sales

Monitoring and Analysing Channel Performance Data

Strategies For Optimising Performance

Quiz : 3 Questons

Module 11: Performance Measurement and Optimization

Recognising Market Trends and Shifts 

Flexibility and Agility 

Innovation and Adaptability for Long Term Sustainability 

Module 12: Adapting to Market Dynamics

20 Questions 

Exam

Your Opinion Matter to Us 

Give Us Your Feedback 

Welcome! We’re excited to have you join us on this journey.<p style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">Effective channel management is essential for growth, market expansion, and building a strong, resilient business presence. Channel partners are the driving force behind your success. This training programme will provide you with the tools, strategies, and insights needed to build and nurture partnerships that deliver impactful, long-term results.<p style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">You will explore proven strategies, best practices, and practical techniques to enhance your ability to empower partners, strengthen relationships, and create mutual value for both your organisation and theirs.<p style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">By the end of this course, you’ll be equipped to elevate your channel partnerships and drive business growth with confidence.<p style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">We look forward to helping you succeed.&nbsp;<p style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);"> Team ProChannel Partners

"Creating High-Performing Channel Partners: A Self-Paced Training Program for Independent Learners"

Channel Management in the Software Industry (Independent Learners)

Nadia Bougherbi

Language

What you will learn

Understanding the concepts of Channel Management and Channel Sales

Recruit and onboard high-performing channel partners.

Implement training programmes and processes that drive partner success.

Effectively manage and optimize channel partner relationships.

Build collaborative and productive relationships with channel partners.

Utilise data-driven approaches to measure and enhance partner performance.

Course content

Course Description

This Course Includes